How To Generate Sales This Christmas on Pinterest
Christmas on Pinterest
Christmas shopping is well under way on Pinterest. If you’ve been organised you should have started pinning your Christmas content months ago and moved your Christmas boards up to the top.
If you haven’t ..don’t panic. You just need to set aside half a day to create some Pins and schedule your Tailwind.
Remember Pinterest is your friend over this busy period. Once your Pins are created and scheduled to go out you can just leave them to do their work and drive traffic to your website and online shop. No need to engage commenting, liking etc. Christmas on Pinterest is your number one timesaving tool this festive season!
Here are our tips to reach your perfect customer this Christmas:
Christmas Shoppers on Pinterest
What type of shopper is your perfect customer ? What do they care about? What inspires them? How can you reach them with creative posts?
Check out these Christmas shopper insights to learn if they are the Time-saver, the Gifter, the Guest or the Planner. Or maybe all four!
What do your customers want this Christmas
Log into your Audience Insights tool (you’ll need to have a business account) here you will learn what subjects your audience are searching and saving. You’ll also find information on your audience’s age, gender, location and device use. This will help you to decide which products and services to feature and create gift guides for.
Align your board creations with Pinterest’s editorial themes
Once you have a better understanding of your audience use Pinterest’s latest editorial themes that they are promoting to inspire your content.
Ensure your Pins are mobile friendly
80% of Pinners use the Pinterest mobile app. Remember your designs need to be vertical (2:3 aspect ratio)
Make sure your font size and copy is legible on small screens.
Include text overlay in your Pins
Pins that include a text overlay description on an image tend to see a 6% increase in sales over Pins that contain just an image. This will make it quicker and easier for Pinners to understand your product’s unique features this Christmas.
Use Story Pins
Try out a Story Pin to showcase a product range. They work brilliant for gift guides too.