Why Pinterest Works? Your Questions Answered

Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy.

Why Pinterest works - Your questions answered by Curly Carrot Digital Marketing
Are you ready to grow your creative small business or indie brand? You might be surprised to hear that the answer could be found on Pinterest. Social media platforms such as Instagram and Facebook are widely used for marketing purposes, but there is another powerful tool that could be used to help your brand become successful: Pinterest. In this article, we’ll show you why Pinterest works and how Pinterest marketing can benefit your small business or indie brand, and we’ll answer all your questions.

WHY PINTEREST?

It’s a visual search and discovery platform that gives people their next big idea. Pinterest is a one-stop shop for inspiration, new products and new possibilities.

Did you know? Pinterest has 454m monthly active users around the world. Each month they’re looking for ideas to help them plan, visualise and create a life they love.

Over 97% of searches on Pinterest are unbranded. As a result a small independent brand has just as much potential to reach a new audience as huge well-known brands.

Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term -> All Pins are evergreen.

Did you know? Google favours Pinterest and often puts Pinterest at the top of search results. And because every Pin contains an outbound link it generates traffic to your website.

THE BENEFITS OF PINTEREST MARKETING

Pinterest is a powerful marketing tool and if used strategically you will be able to:

  1. Reach your perfect customer
  2. Drive traffic to your website or online shop
  3. Grow your online visibility and brand awareness
  4. Grow your email list
  5. And most importantly increase your sales

The pressure is off with Pinterest. You don’t need lots of followers, likes or comments to get results. There is a lot of noise out there and it’s hard for a small business to stand out and be heard. Pinterest is the antidote. It offers a purposeful and soulful alternative way to market your business. It cuts through all the noise and slowly but surely helps your business to grow while you spend your time creating and running your business.

YOUR QUESTIONS ANSWERED

I’m too busy for another social media account! How much time would I need to spend on Pinterest?

There is no set answer to how much time it takes to be successful. But once you are using Pinterest *correctly* it may be something you do only once or twice a week. Pinterest is a visual discovery engine. It isn’t a social media platform! Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term.

Is Pinterest the right place to showcase my products or services?

If your business has a visual story to tell, Pinterest will work for you. Travel, interiors, gardening, wellness, beauty, parenting, arts and crafts, fashion and food are among the most searched topics on Pinterest. People want to be inspired and find your ideas & products! 

Will people actually buy my product or service from Pinterest?

Pinterest can help your brand fit into someone’s life. Here are a few Pinterest stats:
  • Pinterest has 454 million monthly active users around the world—and they’re growing fast.
  • 16.7 million monthly unique visitors in the UK.
  • Pinterest reaches almost 1 in 3 household main shoppers in the UK.
  • Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
  • 85% of weekly Pinners have bought something because of Pins from brands.
  • 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
  • Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
When you add a mix of aspirational and actionable Pins with a direct link to your website you will be encouraging your perfect customer to buy and making it as easy as possible for them to do so! Check out our blog post ‘Inspiring Pinterest Accounts We Love’ for inspiration on how to showcase your products. 

GOOD TO KNOW -> If you’re a business selling your products online you can now join the Verified Merchant Programme on Pinterest. It helps people discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest. 

Do I need a blog?

You don’t need a blog to be on Pinterest. We would recommend that this should be part of your long term marketing strategy, but you can create beautiful Pins that link to your website without a blog that will drive traffic.

I don’t have enough content and images to pin?

There are user-friendly apps to help you create stunning pin-worthy designs easily and quickly. Moreover, you don’t have to pin just your content in fact it’s good practice to pin a mix of your own content and others. That way you will build a unique, inspirational Pinterest account.

MORE PINTEREST TIPS & HELP

How To Grow Your Email List With Pinterest | CURLY CARROT Digital Marketing

How to Grow Your Email List With Pinterest

,
Find out why an email list is so important for any business and read our step by step guide on how to grow your email list with Pinterest.
Learn how to drive traffic with Pinterest by Curly Carrot Digital Marketing

Learn how to drive traffic with Pinterest

,
Pinterest is a powerful marketing tool to drive traffic to your website if you know how to use it strategically.
Why Pinterest works - Your questions answered by Curly Carrot Digital Marketing

Why Pinterest?

,
Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy.
How to use Pinterest & Instagram together to market your small business - Curly Carrot

How to use Pinterest & Instagram together to market your creative small business

,
Did you know one of the best ways to expand your Instagram audience is with Pinterest? We will show you how.
Pinterest Trends for 2022

Pinterest Predicts 2022

Every year Pinterest reveals the most popular trends months ahead, which helps planning content for your business. For instance, the top future Pinterest trends for the fashion, interior design, wellness and wellbeing, beauty and food industry.
4 Tips to increase Pinterest traffic by Curly Carrot

4 Tips To Increase Your Pinterest Traffic

By implementing our 4 tips and using Pinterest strategically you will see an increase in driving traffic to your website or online shop.
Tips on how to find your ideal customer by Curly Carrot Digital Marketing

Tips on how to find your ideal customer

, ,
Tips on how and where to find your ideal customer. Who is the person that you want most as your customer? And who will most likely buy from you again and again?
Inspiring Pinterest accounts we love | Curly Carrot Digital Marketing

Inspiring Pinterest Accounts We Love & Why We Should Share Their Content

,
Share other people's content on Pinterest strategically and your perfect customer will find your content too! Here are a few of our favourite inspiring Pinterest accounts.
Pinterest for business online course by Curly Carrot

Creative Online Workshops, Online Events & eBooks

, , ,
Inspiring creative eBooks, online courses, online workshops and free tutorials which have inspired us, including Creative Sessions by 91 Magazine and 'How to naturally dye with avocado stones' - an eBook by Kathryn Davey.

Check out our Pinterest For Business Online Course, One-To-One Pinterest Coaching and Free Recourses that show you why Pinterest works and how to implement an effective strategy.

What Our Clients Say

“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”

Caroline Rowland | Editor of 91 Magazine
Caroline Rowland | Editor of 91 Magazine @91magazine

” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”

Kathryn Davey | Designer and Natural Dyer
Kathryn Davey | Designer and Natural Dyer @kathryn_davey

“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”

Zoë Power | Photographer + Designer
Zoë Power | Photographer + Designer@zoepower

“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”

Julia Smith ~ Photographer | Humphrey & Grace
Julia Smith ~ Photographer | Humphrey & Grace @humphreyandgrace

“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”

 Louise Tilbrook | Knitter, blogger + designer
Louise Tilbrook | Knitter, blogger + designer@louisetilbrookdesigns

“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”

Kayleigh Excell | Kindred Quilting
Kayleigh Excell | Kindred Quilting@kindredquiltingco

“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”

Bex Partridge | Botanical Tales
Bex Partridge | Botanical Tales @botanical_tales

Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.

Ali Clifford | Incredibusy
Ali Clifford | Incredibusy@incredibusy

“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”

Chloe Edwards | Seven Sisters’ Spices
Chloe Edwards | Seven Sisters’ Spices@sevensistersspices

Join our CURLY CARROT community and receive:

-> 10% off our Pinterest for business online course
-> Free Pinterest tips and small business advice send straight to your inbox
-> Special offers, news on workshops & online courses
-> Useful and inspiring content to inspire, motivate and entertain you