Why Pinterest Works? Your Questions Answered
Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy

Why Pinterest? It’s a visual search and discovery platform and gives people their next big idea. Pinterest is a one-stop shop for inspiration, new products and new possibilities.
Did you know? Pinterest has 454m monthly active users around the world. Each month they’re looking for ideas to help them plan, visualise and create a life they love.
Over 97% of searches on Pinterest are unbranded. As a result a small independent brand has just as much potential to reach a new audience as huge well-known brands.
Did you know? Google favours Pinterest and often puts Pinterest at the top of search results. And because every Pin contains an outbound link it generates traffic to your website.
Your Questions Answered
I’m too busy for another social media account! How much time would I need to spend on Pinterest?
Is Pinterest the right place to showcase my products or services?
Will people actually buy my product or service from Pinterest?
- Pinterest has 454 million monthly active users around the world—and they’re growing fast.
- 16.7 monthly unique visitors in the UK.
- Pinterest reaches almost 1 in 3 household main shoppers in the UK.
- Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
- 85% of weekly Pinners have bought something because of Pins from brands.
- 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
- Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
Do I need a blog?
I don’t have enough content and images to pin?
More Pinterest Help
Check out our Pinterest For Business Online Course, One-To-One Pinterest Coaching and Free Recourses that show you why Pinterest works and how to implement an effective strategy.
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