Why Pinterest Works? Your Questions Answered

Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy

Why Pinterest? It’s a visual search and discovery platform and gives people their next big idea. Pinterest is a one-stop shop for inspiration, new products and new possibilities.

Did you know? Pinterest has 454m monthly active users around the world. Each month they’re looking for ideas to help them plan, visualise and create a life they love.

Over 97% of searches on Pinterest are unbranded. As a result a small independent brand has just as much potential to reach a new audience as huge well-known brands.

Did you know? Google favours Pinterest and often puts Pinterest at the top of search results. And because every Pin contains an outbound link it generates traffic to your website.

Your Questions Answered

I’m too busy for another social media account! How much time would I need to spend on Pinterest?

There is no set answer to how much time it takes to be successful. But once you are using Pinterest *correctly* it may be something you do only once or twice a week. Pinterest is a visual search engine. It isn’t a social media platform! Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term.

Is Pinterest the right place to showcase my products or services?

If your business has a visual story to tell, Pinterest will work for you. Travel, interiors, gardening, wellness, beauty, parenting, arts and crafts, fashion and food are among the most searched topics on Pinterest. People want to be inspired and find your ideas & products!

Will people actually buy my product or service from Pinterest?

Pinterest can help your brand fit into someone’s life. Here are a few Pinterest stats:

Pinterest has 454 million monthly active users around the world—and they’re growing fast.
16.7 monthly unique visitors in the UK.
Pinterest reaches almost 1 in 3 household main shoppers in the UK.
Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
85% of weekly Pinners have bought something because of Pins from brands.
97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.

When you add a mix of aspirational and actionable Pins with a direct link to your website you will be encouraging your perfect customer to buy and making it as easy as possible for them to do so! Check out the Lewes Map Store Pinterest board for inspiration on how to showcase your products.

Do I need a blog?

You don’t need a blog to be on Pinterest. We would recommend that this should be part of your long term marketing strategy, but you can create beautiful Pins that link to your website without a blog that will drive traffic.

I don’t have enough content and images to pin?

There are user-friendly apps to help you create stunning pin-worthy designs easily and quickly. Moreover, you don’t have to pin just your content in fact it’s good practice to pin a mix of your own content and others. That way you will build a unique, inspirational Pinterest account.

More Pinterest Help

Check out our Pinterest For Business Online Course, One-To-One Pinterest Coaching and Free Recourses that show you why Pinterest works and how to implement an effective strategy.

What Our Clients Say

“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”

Caroline Rowland | Editor of 91 Magazine @91magazine

” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”

Kathryn Davey | Designer and Natural Dyer @kathryn_davey

“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”

Zoë Power | Photographer + Designer@zoepower

“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”

Julia Smith ~ Photographer | Humphrey & Grace @humphreyandgrace

“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”

Louise Tilbrook | Knitter, blogger + designer@louisetilbrookdesigns

“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”

Kayleigh Excell | Kindred Quilting@kindredquiltingco

“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”

Bex Partridge | Botanical Tales @botanical_tales

Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.

Ali Clifford | Incredibusy@incredibusy

“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”