LEARN HOW TO DRIVE TRAFFIC TO YOUR WEBSITE WITH PINTEREST
Driving traffic and engagement from your target audience on social media is becoming more and more challenging for businesses. But unlike other platforms, Pinterest is unique because it’s a visual search engine. That makes Pinterest a powerful marketing tool to drive traffic to your website if you know how to use it strategically.
Let’s have a look at a few Pinterest stats:
- Did you know? Pinterest has 454 million monthly active users around the world—and they’re growing fast.
- 16.7 monthly unique visitors in the UK.
- Pinterest reaches almost 1 in 3 household main shoppers in the UK.
- Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
- 85% of weekly Pinners have bought something because of Pins from brands.
- 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
- Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
- 91% of people say that Pinterest is a place of positivity.
(These stats are from Pinterest)
There is a HUGE opportunity for business owners to use Pinterest in their marketing toolbox and boost traffic to their website.
The first thing to understand is Pinterest isn’t a social media platform. The pressure is off with Pinterest – you don’t need lots of followers, likes or comments to get results. There’s a lot of noise out there and it’s hard for a small business to stand out and be heard.
Pinterest is the antidote offering a purposeful, alternative way to market your business. It cuts through all the noise. And slowly but surely helps your business to grow while you spend your time creating and managing your business.
How Does Pinterest Drive Traffic
Each image (Pin) you upload to your Pinterest boards or Pin from your website/blog/online shop has a direct link to your blog post or product page on your website. The average pin is repinned 11 times. Over 80% of all pins you see on Pinterest are repins and it takes a pin 3.5 months to get 50% of its engagement.
If you have created a beautiful, eye-catching Pin with a keyword rich title and description you will be in the mix too and saved onto people’s boards. No work to be done other then for people to discover you. Pinterest is doing it for you! And Pins can last for months..years and continue to drive traffic to your website or online shop over and over….You too can drive traffic with Pinterest.
The great thing is that Pinterest Pins are also indexed on Google, so every new Pin is a huge opportunity to expand your business reach.
Pinterest is a visual search and discovery platform
It works similar to Google. The key difference: Google is only useful when you already know what you’re looking for. On Pinterest people are searching for inspiration. They come to Pinterest to plan, discover and purchase! 85% of weekly Pinners have bought something because they saw it on Pinterest. 97% of searches are unbranded, meaning Pinners are open to hearing from niche brands that fit their specific requirements.
Pins are evergreen
One of the most valuable things about Pinterest is the long shelf life of Pins – evergreen content. Unlike Facebook, Instagram or Twitter that have a shorter content lifespan. Evergreen Pins may generate website traffic for months, even years and continue to drive traffic to your website or online shop over and over. Compared to Instagram who only likes to show the more recent posts rather than posts from a few days or weeks ago — even if the older post had received a lot of engagement. Use Instagram with Pinterest and the beautiful flat lay post you spent hours creating will work for longer. Read more about how to use Pinterest and Instagram together here.
Pinterest is one of the most powerful marketing tools out there if you know how to use it strategically.
Let’s get started:
- Set up or convert to Pinterest business account – If you have a website, online shop or blog and you want to use Pinterest to help people find you, then you need a business account. There’s no reason not to because it’s free to sign up. Plus, you’ll get access to tools like analytics and the ability to run ads. You can find more help here: https://help.pinterest.com/en/business/article/get-a-business-profile
- Create or edit your profile – https://help.pinterest.com/en/article/edit-your-profile
- Claim your website – https://help.pinterest.com/en/business/article/claim-your-website
- Claim your Etsy or YouTube account – https://help.pinterest.com/en/article/claim-your-account
Enable Rich Pins
“A Rich Pin is a type of organic Pin that automatically syncs information from your website to your Pins.” Rich Pins add extra details to pins from your website and tell Pinterest users what your post is all about before they click through to your website. They include your brand and useful details pulled from the website page the Pin originates. These details stay on the pin when it gets saved.
How to add rich pins – https://help.pinterest.com/en-gb/business/article/rich-pins
Create & Optimise Your Pinterest Boards
Use keyword rich, searchable board titles and descriptions. Organise your boards in a visually appealing way and make sure your boards fit with your business product or service. Make those random personal boards secret https://help.pinterest.com/en-gb/business/article/create-a-board
If you’re not a designer, you may be wondering how you will create Pin-worthy content to capture attention. Apps like Canva, Tailwind or Adobe make it super easy to create great content for Pinterest. They have brilliant templates which you can easily modify to make the design your own.
Make Pins That Perform – Keep these design tips in mind when creating Pins https://business.pinterest.com/en/creative-best-practices/
Save Pin about your products or services to all the relevant boards you’ve created. Don’t forget to save Pins from other accounts, articles, websites, blogs and include their content as well as your own.
Your accounts will grow if you save Pins consistently not in bulk. So if you don’t have time to pin every day a scheduling tool like TAILWIND is the answer. Tailwind is an approved Pinterest partner. Start with 5-10 Pins per day. You only need a minimum of 1-2 hours per week to schedule your Pins and let Tailwind do the rest for you!
*This an affiliate link. Which means if you start to pay the monthly fee (from only $9.99 per month and worth every penny) we will receive a small fee. We recommend Tailwind because we use it and it works! We want you to get results for your business too!
Don’t give up! Pinterest is a “slow burn”. It takes time for your Pins to get “seeded” in users’ feeds. A typical business owner with a good, consistent strategy starts seeing results in the form of traffic and/or sales at least 6 months in.
More Pinterest Help
“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”
” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”