LEARN HOW TO DRIVE TRAFFIC TO YOUR WEBSITE WITH PINTEREST

Driving traffic and engagement from your target audience on social media is becoming more and more challenging for businesses. But unlike other platforms, Pinterest is unique because it’s a visual search engine. That makes Pinterest a powerful marketing tool to drive traffic to your website if you know how to use it strategically.

Let’s have a look at a few Pinterest stats:

• Did you know? Pinterest has 454 million monthly active users around the world—and they’re growing fast.
• 16.7 monthly unique visitors in the UK.
• Pinterest reaches almost 1 in 3 household main shoppers in the UK.
• Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
• 85% of weekly Pinners have bought something because of Pins from brands.
• 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
• Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
• 91% of people say that Pinterest is a place of positivity.

(These stats are from Pinterest)

There is a HUGE opportunity for business owners to use Pinterest in their marketing toolbox and boost traffic to their website.

The first thing to understand is Pinterest isn’t a social media platform. The pressure is off with Pinterest – you don’t need lots of followers, likes or comments to get results. There’s a lot of noise out there and it’s hard for a small business to stand out and be heard.

Pinterest is the antidote offering a purposeful, alternative way to market your business. It cuts through all the noise. And slowly but surely helps your business to grow while you spend your time creating and managing your business.

How Does Pinterest Drive Traffic

Each image (Pin) you upload to your Pinterest boards or Pin from your website/blog/online shop has a direct link to your blog post or product page on your website. The average pin is repinned 11 times. Over 80% of all pins you see on Pinterest are repins and it takes a pin 3.5 months to get 50% of its engagement.

If you have created a beautiful, eye-catching Pin with a keyword rich title and description you will be in the mix too and saved onto people’s boards. No work to be done other than for people to discover you. Pinterest is doing it for you! And Pins can last for months..years and continue to drive traffic to your website or online shop over and over….You too can drive traffic with Pinterest.

The great thing is that Pinterest Pins are also indexed on Google, so every new Pin is a huge opportunity to expand your business reach.

Pinterest is a visual search and discovery platform

It works similar to Google. The key difference: Google is only useful when you already know what you’re looking for. On Pinterest people are searching for inspiration. They come to Pinterest to plan, discover and purchase! 85% of weekly Pinners have bought something because they saw it on Pinterest. 97% of searches are unbranded, meaning Pinners are open to hearing from niche brands that fit their specific requirements.

Pins are evergreen

One of the most valuable things about Pinterest is the long shelf life of Pins – evergreen content. Unlike Facebook, Instagram or Twitter that have a shorter content lifespan. Evergreen Pins may generate website traffic for months, even years and continue to drive traffic to your website or online shop over and over. Compared to Instagram who only likes to show the more recent posts rather than posts from a few days or weeks ago — even if the older post had received a lot of engagement. Use Instagram with Pinterest and the beautiful flat lay post you spent hours creating will work for longer. Read more about how to use Pinterest and Instagram together here.

Pinterest is one of the most powerful marketing tools out there if you know how to use it strategically.

Let’s get started:

The Basics

1. Set up or convert to Pinterest business account – If you have a website, online shop or blog and you want to use Pinterest to help people find you, then you need a business account. There’s no reason not to because it’s free to sign up. Plus, you’ll get access to tools like analytics and the ability to run ads. You can find more help here: https://help.pinterest.com/en/business/article/get-a-business-profile
2. Optimise your profile – https://help.pinterest.com/en/article/edit-your-profile
3. Claim your website – https://help.pinterest.com/en/business/article/claim-your-website

Enable Rich Pins

“A Rich Pin is a type of organic Pin that automatically syncs information from your website to your Pins.” Rich Pins add extra details to pins from your website and tell Pinterest users what your post is all about before they click through to your website. They include your brand and useful details pulled from the website page the Pin originates. These details stay on the pin when it gets saved.
How to add rich pins – https://help.pinterest.com/en-gb/business/article/rich-pins

Create & Optimise Your Pinterest Boards

Use keyword rich, searchable board titles and descriptions. Organise your boards in a visually appealing way and make sure your boards fit with your business product or service. Make those random personal boards secret https://help.pinterest.com/en-gb/business/article/create-a-board

Create Pins

If you’re not a designer, you may be wondering how you will create Pin-worthy content to capture attention. Apps like Canva, Tailwind or Adobe make it super easy to create great content for Pinterest. They have brilliant templates which you can easily modify to make the design your own.

Make Pins That Perform – Keep these design tips in mind when creating Pins https://business.pinterest.com/en/creative-best-practices/

Start Saving Pins

Save Pins about your products or services to all the relevant boards you’ve created. Don’t forget to save Pins from other accounts, articles, websites, blogs and include their content as well as your own.

>> Read more about why pinning other people’s content is a good strategy to grow your business

Pin Consistent Quality Content

Your accounts will grow if you save Pins consistently not in bulk.  So if you don’t have time to pin every day a scheduling tool like TAILWIND is the answer. Tailwind is an approved Pinterest partner. Start with 3-4 Pins per day and increase the amount of daily Pins over time. You only need a minimum of 1-2 hours per week to schedule your Pins and let Tailwind do the rest for you!

Patience

Don’t give up! Pinterest is a “slow burn”. It takes time for your Pins to get “seeded” in users’ feeds. A typical business owner with a good, consistent strategy starts seeing results in the form of traffic and/or sales at least 6 months in.

More Pinterest Help

Check out our Pinterest For Business Online Course, One-To-One Pinterest Sessions and Free Recourses that show you why Pinterest works and how to implement an effective strategy.

We also offer Pinterest Account Set-Up and Management services.

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