Dorte from Curly Carrot Digital Marketing

Portrait by Hannah Currey


Meet the person behind Curly Carrot

Dörte Januszewski | Founder


Loves everything about Pinterest, photography and working with creative small businesses & indie brands.

My Story

Where to start? Let’s go back to 2014. My partner Malcolm Trollope-Davis had just finished drawing a very detailed map of Lewes for our home. Soon after family, friends and friends of friends wanted to buy prints of our map. So we decided to sell them online and Lewes Map Store was born. At the beginning we only had three products! Today as well as our Lewes Map and Brighton Map collection we sell a beautiful selection of handcrafted products from UK designers & makers.

Dote - Curly Carrot Digital Marketing

In my studio…I think this is about 2016… 

Dorte - Curly Carrot Pinterest Marketing

I much rather prefer being the one behind the camera 🙂

How did growing our online shop lead to the creation of Curly Carrot?

As well as product styling and photography, managing the shop and sourcing new products, I market our online shop through social media and Pinterest. I absolutely love working on Lewes Map Store and have learnt so much about what is effective and what isn’t when it comes to marketing. My Instagram account is the platform I started with. I love the emphasis on beautiful photography and being able to connect with the lovely, supportive community there.

However, it’s Pinterest that has been my biggest surprise. After implementing a Pinterest strategy I was amazed how much traffic to my online shop increased just after a few months! In 2018 my friend Georgie and I got together to create Curly Carrot to share our Pinterest tips and tricks. Since then, Georgie fulfilled her dream of becoming a secondary school teacher. Having finished her course, she now has a PGCE in English and Media Studies and works teaching English at a secondary school in East Sussex. Georgie is loving it!

Curly Carrot Studio by Dorte Januszewski

Here is where the magic happens…

Ruby the studio dog

Ruby Doo the studio dog…



Focus on delivering tried and tested Pinterest marketing solutions and creative, visual content.


Making the world a little nicer for our clients & spreading happiness. Connecting with our community of designers & makers, small businesses and independent brands.


Equipping creative small business owners with the skills they need to thrive & flourish.

Check out our Pinterest For Business Online Course, One-To-One Pinterest Sessions and Free Recourses that show you why Pinterest works and how to implement an effective strategy.

“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”

Caroline Rowland | Editor of 91 Magazine
Caroline Rowland | Editor of 91 Magazine @91magazine

” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”

Kathryn Davey | Designer and Natural Dyer
Kathryn Davey | Designer and Natural Dyer @kathryn_davey

“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”

Zoë Power | Photographer + Designer
Zoë Power | Photographer + Designer@zoepower

“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”

Julia Smith ~ Photographer | Humphrey & Grace
Julia Smith ~ Photographer | Humphrey & Grace @humphreyandgrace

“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”

 Louise Tilbrook | Knitter, blogger + designer
Louise Tilbrook | Knitter, blogger + designer@louisetilbrookdesigns

“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”

Kayleigh Excell | Kindred Quilting
Kayleigh Excell | Kindred Quilting@kindredquiltingco

“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”

Bex Partridge | Botanical Tales
Bex Partridge | Botanical Tales @botanical_tales

Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.

Ali Clifford | Incredibusy
Ali Clifford | Incredibusy@incredibusy

“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”

Chloe Edwards | Seven Sisters’ Spices
Chloe Edwards | Seven Sisters’ Spices@sevensistersspices