Portrait by Hannah Currey
ABOUT
Meet the person behind Curly Carrot
Dörte Januszewski | Founder
She/Her
Loves everything about Pinterest, photography and working with creative small businesses & indie brands.
My Story
Where to start? Let’s go back to 2014. My partner Malcolm Trollope-Davis had just finished drawing a very detailed map of Lewes for our home. Soon after family, friends and friends of friends wanted to buy prints of our map. So we decided to sell them online and Lewes Map Store was born. At the beginning we only had three products! Today as well as our Lewes Map and Brighton Map collection we sell a beautiful selection of handcrafted products from UK designers & makers.
In my studio…I think this is about 2016…
I much rather prefer being the one behind the camera 🙂
How did growing our online shop lead to the creation of Curly Carrot?
As well as product styling and photography, managing the shop and sourcing new products, I market our online shop through social media and Pinterest. I absolutely love working on Lewes Map Store and have learnt so much about what is effective and what isn’t when it comes to marketing. My Instagram account is the platform I started with. I love the emphasis on beautiful photography and being able to connect with the lovely, supportive community there.
However, it’s Pinterest that has been my biggest surprise. After implementing a Pinterest strategy I was amazed how much traffic to my online shop increased just after a few months! In 2018 my friend Georgie and I got together to create Curly Carrot to share our Pinterest tips and tricks. Since then, Georgie fulfilled her dream of becoming a secondary school teacher. Having finished her course, she now has a PGCE in English and Media Studies and works teaching English at a secondary school in East Sussex. Georgie is loving it!
Here is where the magic happens…
Ruby Doo the studio dog…
CURLY CARROT VALUES
CREATE
Focus on delivering tried and tested Pinterest marketing solutions and creative, visual content.
CONNECT
Making the world a little nicer for our clients & spreading happiness. Connecting with our community of designers & makers, small businesses and independent brands.
GROW
Equipping creative small business owners with the skills they need to thrive & flourish.
Check out our Pinterest For Business Online Course, One-To-One Pinterest Sessions and Free Recourses that show you why Pinterest works and how to implement an effective strategy.
“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”
” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”
