HOW TO USE PINTEREST & INSTAGRAM TOGETHER TO MARKET YOUR CREATIVE SMALL BUSINESS
Growing your Instagram followers isn’t as easy as it used to be. But did you know one of the best ways to expand your Instagram audience is with Pinterest?
We will show you how you can use Pinterest & Instagram together to market your creative small business.
Pinterest & Instagram are visual platforms
Pinterest and Instagram are two of the most visual platforms out there and work well for creative businesses. They are perfect for showcasing your products or services and discovering a community that will buy them. When used together, they can help you expand the reach of your business, plus expand the reach to new audiences and potential new followers.
Unlike Instagram, Pinterest is visual search engine. By clicking directly on a Pin (image) of your product or service you are sent to the product page or blog post to learn more and ultimately buy!
The limitations of Instagram
Instagram is the master of creative visuals, which can inspire potential customers to engage and learn more about your business story. Annoyingly people can’t click on a link directly from an Instagram post, apart from tagged products. So it takes a lot of love, care and time to get to the point where your perfect customer discovers your website.
You can spend hours taking the perfect shot. Plus editing it to make it stand out on Instagram in the throngs of other beautifully created posts. You then have an instant to post your image and comment like crazy to encourage engagement. By tomorrow it’s gone into the lost world of forgotten Instagram posts. This can be pretty disheartening after all that hard work!
How Pinterest can give your Instagram posts longevity
Don’t despair though because this is where Pinterest comes in. Once on Pinterest the life of your Instagram post is extended and becomes evergreen. Shared and saved onto countless boards, appreciated and admired again and again.
Unlike Instagram, Pinterest isn’t designed to show only the most recently published content. Therefore posts from 6 months ago, a year ago or more can still drive significant traffic to your website, online shop or Instagram account. Remember it’s important to think of Pinterest more like a visual search engine full of beautiful, themed content, rather than a social media platform.
TOP TIP: Save your Instagram posts to the most relevant board first. Change the Pin title and description if necessary.
Use Pinterest to search for content ideas for your Instagram account
Did you know that Pinterest is one of the best places to discover new ideas? Searching on Pinterest, exploring Pinterest trends or following Pinterest boards you love will give you ideas for inspiring new ways to create posts for your Instagram feed.
Claim your Instagram account on Pinterest
Until recently you were able to claim your Instagram on Pinterest. However, “…Pinterest no longer has the feature to claim your Instagram account. You can still save from Instagram to Pinterest even though the account claiming option is no longer present.” (This comment was added by Pinterest to one of the business community boards on 20th January 2022)
5 Top Tips to Grow Your Instagram Using Pinterest
- Turn your Instagram posts into evergreen content by saving them to your Pinterest account.
- Add relevant keywords to your Pin title and Pin description.
- Save your Pin to your most relevant Pinterest board first.
- Create video Pins or Idea Pins by repurposing your Instagram video content.
- Use Pinterest to search for content ideas.
Pinterest and Instagram are two of the most visual platforms in your marketing toolbox. Used together they can increase your reach, sales and build stronger connections with your online community.
More Pinterest Help
“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”
” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”