4 Tips To Increase Your Pinterest Traffic
Pinterest is without a doubt one of the best and easiest ways to increase organic traffic to your website and grow your online audience.
It is the only platform where your posts become evergreen which means they live forever. Unlike social media platforms, Pinterest needs to be treated like a visual search engine. As a result your content will continue to be found years after being published in user’s Pinterest ‘Home feed’.
By implementing our 4 tips and using Pinterest strategically you will see an increase in driving traffic to your website or online shop. Let Pinterest become one of your most powerful marketing tools!
1. Create a profile that attracts your perfect customer or client
- Start by Optimising your profile name.
- Explain what your account is about or what you sell in the ‘About’ section.
- Add a profile photo and profile cover.
- Research and add keywords to your profile, so it becomes searchable.
Ensure you are using the right keywords and information in your Pinterest profile and including a clear photo of you or your business logo. As a result the right person is visiting your Pinterest account and having a look around. We highly recommend that you use the same profile picture on all your marketing platforms, so it becomes easily recognisable.
You may have a small Pinterest following now but there could be hundreds of people viewing your profile each month. The aim is for those people to see your profile, immediately resonate with what you do, and follow you.
2. Create valuable boards that your perfect customer/client want to follow
It’s time to think a little deeper about your perfect customer and what else they are into that is related to your business and will lead them to your business. This blog post on – How to find your ideal customer – will help.
Remove any boards that are irrelevant to your ideal customer and add new boards that they could be searching for. For example, if you sell jewellery then create fashion boards too to show what to wear with your jewellery.
The more valuable content you create, the more likely your Pins will end up in front of your perfect customer or client. Don’t forget to add keyword rich titles and descriptions to your boards!
3. Include keywords in your Pin titles and descriptions
Your Pins are the doorway for people to discover your business or blog, so you need to get this right!
It’s really important that every Pin you share from YOUR website or online shop has a keyword-rich title and description. The same rule applies when you create Pins that are linked to your website or online shop.
People use search engines, including Pinterest, to help solve specific problems. So rather than just general words use phrases and questions people would type into search to find your product or service, for example “How to…” or “Learn how to…”. Make sure you include keywords.
Once you have a couple of keyword phrases, create a natural description that invites the reader to click through to learn more.
Here’s an example
Pin title: “Learn How To Naturally Dye with Plants | Kathryn Davey”
Pin descriptions: “I have put together a few resources to help you get started with your first forays into natural dyeing. From workshops, tutorials, blog posts & our first e-Book, hopefully you will find some useful information. Visit our website to take a look through our past blog posts for additional information on natural dyeing.”
Keywords used: Natural dyeing, plant dye, tutorials, e-book, learn how to naturally dye
Call to action: “Visit our website”
Pin example by Kathryn Davey
4. Keep people on your website
The aim is for your Pinterest traffic to stay on your website, have a look around, like what they see and either buy or subscribe to your mailing list so they come back for more.
Ensure the landing page they have clicked through from the Pin is as beautiful and enticing as your Pinterest account and a true reflection of how you want your business to be portrayed.
Add links to related products or blogposts encouraging them to look around your website and find more content. Include an opt-in box with an offer or download to capture their email and start building a connection further.
More Pinterest Help
Check out our Pinterest For Business Online Course, One-To-One Pinterest Coaching and Free Recourses that show you why Pinterest works and how to implement an effective strategy.
“I’ve completed the course and found it super useful, and already I’ve more than doubled my monthly unique viewers and am seeing much more traffic to my website! yay!”
” This online course was refreshingly achievable and incredibly helpful for getting a comprehensive jumpstart on Pinterest. If you have been meaning to get a handle on Pinterest this is a fantastic place to start. ”
“I highly recommend this online course to anyone looking to understand more about Pinterest and how it can help to market your small business. I’ve learnt so much on how to use Pinterest more strategically. It has really helped me focus on my brand!”
“I would recommend Curly Carrot to any small business, Georgie and Dörte share plenty of practical, achievable advice on how to maximise a potential audience on Pinterest through simple steps and personalised feedback.”
“I found the online Pinterest course so useful and I’m totally amazed that I’m starting to see results so quickly”
“I’ve just signed up to your course. Only two lessons in and I’m already making improvements to my Pinterest feed! Can’t wait to see the rest ? ”
“The Pinterest Workshop was delivered in a chilled out, collaborative setting. We were taught the technical ways of Pinterest in a very easy to understand way. I would highly recommend to anyone looking to get under the skin of this app which can offer such good returns on investment. .”
Although I actively embrace all forms of social media for myself and my clients, I have previously only ‘dabbled’ in Pinterest. It was after taking part in one of Dörte’s Pinterest coaching sessions that I truly began to find the love. Understanding that Pinterest is more of a search engine than a social media platform, and creating content that really works and drives traffic has been part of this journey.
“I loved the Pinterest Workshop. It was inspiring, motivating and also really impressive how such a huge subject was tackled so clearly and concisely.”
Join the Curly Carrot mailing list for:
- Free Pinterest tips and small business advice from the Curly Carrot blog
- The latest updates on Pinterest
- Special offers, news on workshops & online courses
- Useful and inspiring content to inspire, motivate and entertain you
